Alicia Ng’s Story – Origins of Lovrei

Growing up in Jurong, Singapore, I was always really shy about my looks never really made any friends my in primary, or secondary school.


I was always socially awkward and constantly bullied throughout my school years and I was insecure about the way that I looked growing up, especially about my hair because it was always thin and sparse hair.


It was only after one night when I realized how bad the quality of my life and my self-esteem was, due to my hair, that I decided to do something about it.

For the next 2 years, it was only after I’ve experimented and spent over $40K+ in hair treatments and research to help my hair loss that I found the solution for thin and weak hair after my latest hair specialist told me a secret at one of my local hair treatment centers… Anions.


So for the next 19 months, I’ve went for the same treatment that costed and additional 15k for specialised treatment… But I was lucky enough to have the money to pay it.

After I finally fixed my hair, I join some hair treatment forums and saw that many other women had the same issues and after I shared my experiences, I saw that many of them could not afford such expensive treatments.

Having been in their shoes, I know how painful it felt to suffer from thin hair.

That’s why I knew that I had to do something about it for every other women that couldn’t afford the same privilege’s that I could…

I invested the rest of my savings of 150k into a research and development center in Germany to develop a hair dryer that could produce enough meaningful Anions (20 Million), far more than any in the market place now.

My mission is to empower women in Singapore to understand that Women shold be proud of the way that they look.

That’s why Lovrei’s Hair Dryers promote healthy hair and a healthy scalp. So that you can look your best every single day.

We are the only Hair Dryer in the World that provides 20 Million Ions.

With Love,
Alicia Ng