Singapore’s #1 Only Hair Dryer For Scalp Care

Our Mission

Our mission is short and sweet, yet bold and ambitious. We want to bring the highest quality hair care products to our customers around the world.

Our Vision

Our Vision is to create a business that truly looks out for the consumer. To bring the best products to the market, to put the consumer first, and more importantly, to be radically honest.

Our Products

To bring you the best products, we will always stick to what we know. Everything regarding hair care is our specialty and always will be.

Our Philosopy

Our Philosophy is to always stay at the forefront of innovation and to be radically transparent with our consumers at all times.

Singapore’s #1 Only Hair Dryer For Scalp Care

Our Mission

Our mission is short and sweet, yet bold and ambitious. We want to bring the highest quality hair care products to our customers around the world.

Our Vision

Our Vision is to create a business that truly looks out for the consumer. To bring the best products to the market, to put the consumer first, and more importantly, to be radically honest.

Our Products

To bring you the best products, we will always stick to what we know. Everything regarding hair care is our specialty and always will be.

Our Philosopy

Our Philosophy is to always stay at the forefront of innovation and to be radically transparent with our consumers at all times.

BRand As Seen on

The Story of Lovrei

We were founded in 2021 based on the frustration that current hair dryers were just not good enough.

Lovrei’s founder, Alicia, realized that hair dryers were causing more damage to her hair every time she uses it.

She went in search for a hair dryer in the market that doesn’t negatively impact hair/scalp. Her search was in vain. However, she knew that the technology for better hair dryers were out there, but just not built into present day hair dryers.

Lovrei was thus born, to help with scalp health and not just dry hair.

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Alicia Ng’s Story – Origins of Lovrei

Growing up in Jurong, Singapore, I was always really shy about my looks never really made any friends my in primary, or secondary school.


I was always socially awkward and constantly bullied throughout my school years and I was insecure about the way that I looked growing up, especially about my hair because it was always thin and sparse hair.


It was only after one night when I realized how bad the quality of my life and my self-esteem was, due to my hair, that I decided to do something about it.


For the next 2 years, it was only after I’ve experimented and spent over $40K+ in hair treatments and research to help my hair loss that I found the solution for thin and weak hair after my latest hair specialist told me a secret at one of my local hair treatment centers… Anions.



So for the next 19 months, I’ve went for the same treatment that costed and additional 15k for specialised treatment… But I was lucky enough to have the money to pay it.


After I finally fixed my hair, I join some hair treatment forums and saw that many other women had the same issues and after I shared my experiences, I saw that many of them could not afford such expensive treatments.

Having been in their shoes, I know how painful it felt to suffer from thin hair.


That’s why I knew that I had to do something about it for every other women that couldn’t afford the same privilege’s that I could…

I invested the rest of my savings of 150k into a research and development center in Germany to develop a hair dryer that could produce enough meaningful Anions (20 Million), far more than any in the market place now.

My mission is to empower women in Singapore to understand that Women shold be proud of the way that they look.

That’s why Lovrei’s Hair Dryers promote healthy hair and a healthy scalp. So that you can look your best every single day.

We are the only Hair Dryer in the World that provides 20 Million Ions.


With Love,
Alicia Ng